Most small businesses don’t have huge marketing budgets. How can you get your business name out there without spending a massive amount of money?
Create great content
Update your website blog or news page regularly. Let people know what your business is up to. This keeps your company fresh in people’s minds so they think to call you. You can share advice and news from your industry not just your own business. Creating new content in this way will always help your search engine ranking too.
Make use of promo ad credits
Often Facebook and Google offer discounts or offers to utilise their ad services. This is often a good way to try a new channel of advertising to see if it works for you.
Be active on social media
There are several social sites you can use to promote your business. You could canvas your customers to find out which ones they use the most. Facebook is good for more local businesses and Instagram is great if your business is more visual. You can use social media to share your projects and let people know your news. All it takes is a time commitment.
Introduce a customer referral system
Offer your current customers a free product, service or other reward for referring new customers to you. Word of mouth referrals can be incredibly effective. People telling others about your business can make a real difference.
Run an online giveaway
Create a prize, such as a free product and ask people to share and like your post on one of your social media platforms to be in with a chance of winning. These giveaways usually get a lot of attention on social networks such as Facebook and can promote your brand to lots of people.
Host an event or class
Share your knowledge by running a workshop or class. This can give potential customers a taster of your business and can be a great way to make contacts. Take attendees’ contact details so you can get in touch with them after the event to tell them more.
Keep in touch with your old and existing clients by emailing them with news and offers. This is a great way to keep people engaged with your business and help maintain customer relationships. There are several cost-effective mailing services such as Freshmail and Mailchimp that can be used for this purpose.
Advertise with Trust Local!
The directory and website offer advertising options that start from a free basic listing on the website to a more detailed profile. By becoming part of a trusted community of businesses you can reach many potential customers.