Add the power of video to your listing

If a picture is worth a thousand words as the old adage has it, what’s the ratio when it comes to video? There’s been a lot of research into this over the years and while the stats vary from study to study, the one conclusion everyone agrees with is that video is a highly powerful marketing tool. Many go further than that and say it’s one you simply can’t do without. Not that long ago it was only larger organisations who used video with high production values to market their products and services, but today even the smallest local businesses can use video to great effect. What’s more, thanks to the advances in video technology and its widespread availability, it no longer costs very much to add audio visual content to your profile.

Put a face to your local profile

Adding video to your Trust Local profile is a way of getting more personal with the audience you’re trying to reach. Modern consumers prefer watching to reading and are likely to engage more with the story of your product or service when it’s told through video. They also like to be able to put a face to the local business. That doesn’t mean hiring in professional actors to do a slick presentation of what you have to offer. A simple video gallery is all you need to get the message across, and if the video includes images of you and your staff - smiling, and looking friendly, of course - so much the better!

Lasting impression

Another benefit to including video in your profile is that once done, it will go on being an effective marketing tool and reflect what you do for a long time in a fresh, and dynamic way. Only if you completely overhaul your business model, or re-brand it significantly, will you need to change the video content. Here at Trust Local, we include a video gallery as part of your online listing when you sign up for our gold package. That’s on top of all the other features you get that are designed to maximise your local business profile.

You can take a look at our online directory packages here, and if you’d like to discuss upgrading your listing get in touch today.