Why local directories mean big scale results

Your potential customers are all around you, and with the advent of the internet, the emphasis seems to be on transforming your business so that people from all over the world can access it. How about people who live near you, though? Introducing yourself to your local community is a great opportunity to build face-to-face links with people who can make a real difference to you and your business.

Let’s step away from the bigger picture for a minute, and consider the benefits of making a name for your company in the local area. We’re not referring to the bulky old chunks of paper which were local directories, but something digital and easily accessible to people looking for local trades and services. Advertising your business on a local directory makes you available to people who want to employ a trustworthy local trader, who shares their knowledge of their locality and can form a fantastic working relationship with them. You’re not thinking small – you’re building firm local foundations with people who will support you as you grow.

Online local directories even encourage customers to get interactive, allowing those on social media to tag you, or check in to your location, instantly sharing you with their friends. Free advertising like this can only benefit your SEO ranking and transport you up the search engine results.

It’s even more important to get yourself into a local directory if you’re just starting out. A shiny new online presence may not appear in search engines right away, and perhaps not have the reputation of one which has been up and running for years, but an appearance in an established online directory, such as Trust Local, gets you visible to local people straight away.

Surely these sorts of results will need hard work on your part? Not at all. A local directory usually requires a few basic pieces of information about you, and gives you maximum exposure with minimum effort. A concise, positive description of what you do and your contact details is usually all that’s needed. Keep everything consistent with the information listed in other sources and watch all those searches come together to build your online presence.

Not only do Trust Local make it easy for your customers to find you, we run regular networking events for our businesses, giving you the chance to meet up with other business owners from the local area, and get you networking with business owners who can provide you with valuable links to grow your company. We want to support you, because we know how important local business is.

Build your brand with Trust Local, your ideal partner for local directory adverts.