Is networking still key for small business owners?

Whilst we know that advertising in our printed and local business directory is a great way to win new work for your business, we also advise getting out and meeting fellow business people face to face. Otherwise known and the dreaded "networking"!

Business networking is a valuable way to make new connections and grow your business, no matter what your size. For small businesses, who may have lots of tasks to juggle, networking should be made a priority.

Invest time in networking

Although it can take time to build up a network of contacts, the return on investment you make can be rewarding. You need to put a conscious effort into networking, by making contact with people online and offline.

Research networking opportunities

By networking, you make contact with people who may be useful for your business, or who you may be of use to. In order to approach networking effectively, find out where these people congregate. Trade shows or networking events, such as those provided by Trust Local, offer excellent opportunities to mingle with people who may benefit your business.

Prepare yourself

Once you've identified a suitable networking event to attend, prepare yourself as much as possible. Find out who'll be there, what you want to get out of the networking session, and what questions you want to ask. Remember to bring business cards with your contact details on them.

Networking etiquette

As a small business owner, you might not have the experience of networking, and mingling with strangers can seem daunting. Just try to be yourself. Remember, it's not just about you, so always listen to what others have to say, and know when to 'move on'. Don't expect immediate results; view it more as an introduction session, where you can follow up useful contacts later on.

Stand out from the crowd

If you're a small business, your brand might not be familiar with others, so try to be memorable - for all the right reasons! Look smart and professional and practise a few choice things to say beforehand, so you come across really well.

Measure results

After a networking event, evaluate how effective it was, to decide whether it would be worth attending a similar event in the future.

P.S. Networking is useful in conjunction with advertising to grow a small business, so get in touch with Trust Local to discuss local advertising opportunities.