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We bring you interesting news and articles from the local area, keeping you updated with relevant content.

Here's how to nail social media as a small business

05/04/2017
Social media is an invaluable tool in connecting with your audience as a small business. Getting it right can seem like a minefield - which networks do you choose? What kind of content do you post? But it doesn’t have to be difficult; once you get into the swing of things, you’ll begin to boost your engagement, drive more traffic to your site and ultimately, increase sales.  He . . .

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How to increase email click through rate

29/03/2017
Email marketing has become a key channel for small businesses looking to communicate with and engage their customers. As you build up a database of contacts through sales, networking and events, you'll want to be sure you're staying in touch with people – informing them about your business and service moving forward.  There are so many incredible analytics tools available whe . . .

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How email signatures can enhance your email marketing

22/03/2017
  There isn’t much thought that goes into signing a name at the end of an email marketing campaign. We write it down and click send. Many don’t realise that email signatures act as a unique way to offer your audience more insight into your brand. Simply signing off with your name and nothing else is missing a potential marketing opportunity in your newsletter. A boring email si . . .

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5 reasons to use network events to find the right tradesperson

14/03/2017
When it comes to getting work done in or around your home, it is imperative that you find the right person – one who you can trust to get on with the job and do it well. If you have ever seen the programme Cowboy Builders, you will have a good idea of how costly it can be to hire the wrong person. There are all sorts of horror stories about tradespeople who start a job, take the money and ne . . .

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GDPR: Why you need to prepare - and how to do it

14/03/2017
GDPR is on its way: a new pan-EU privacy regulation that will have a significant impact on email marketing for small businesses. From May 28, 2018, EU data handling rules are set to change. There will be one set of regulations for every country, requiring written consent (such as an opt-in form) from audiences in order to be able to market to them at all. This consent must also be recorded sh . . .

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Data cleaning tools: Which are the best, what the results mean, and how to keep your data clean

01/03/2017
Your email list is one of the most valuable resources you have. It allows you to directly reach out to your customers, attract new fans, and communicate with qualified leads. If your mailouts are reported as spam, or routinely bounce, your reputation will be hit and your mailers blocked. What’s more, with the General Data Protection Regulation (GDPR) - the EU’s strict rule . . .

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Integrated marketing campaigns: Setting the strategy

07/02/2017
Now that you know what integrated marketing is all about - and understand its key benefits - you’re fired up and excited to launch your campaign. But hold that thought: before you begin composing so much as one single Tweet, you need to channel that enthusiasm into a winning strategy. A marketing campaign without a strategy is like a football team without a formation: you might . . .

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Looking for legal advice?

02/02/2017
Bevan EvemySolicitors was established by Lynn Bevan and Anne Evemy and is a progressive firm which provides prompt and responsive advice whether this is about family law, divorce, civil litigation or employment law. If you're looking for a friendly but effective firm to provide advice with your legal case, Bevan Evemy are here to help. We are fully qualified and use our knowledgeto help res . . .

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BLOG ARTICLES Guest post: Don’t let Imposter Syndrome dent your dreams!

01/02/2017
Greetings!   Happy New Year to you and welcome to my first guest blog of 2017 for the awesome people of Winbox! May I wish you a prosperous year ahead and I hope you achieve everything that you put your mind to. I also hope that you managed to survive the crazy Christmas and New Year period with your sanity in check – which is no mean feat! At this time of year, we are all f . . .

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What is an integrated marketing campaign?

25/01/2017
For businesses small, large and anywhere in the middle, having an effective, multi-channel marketing plan is essential for success and growth. Don’t just take our word for it - 81% of marketers know that strategic planning is the most important aspect of their job, with 68% believing it’s even more crucial now than five years ago.   With customer expectations ris . . .

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