Edison ford

We bring you interesting news and articles from the local area, keeping you updated with relevant content.

How to spot a rogue trader

06/07/2016
Here at Trust Local, we’re dedicated to stopping rogue traders by only allowing reputable traders and businesses to advertise their services in our local online directory and magazine. Checking traders are properly qualified is one way of verifying they are who they say they are, but how else can you spot a rogue trader? The cold caller Reputable local traders are unlikely to knock on . . .

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It's no longer a numbers game... sorry sales people (Inside Marc's Head)

29/06/2016
Back in the day, sales teams everywhere broadcast the same message: “it’s a number’s game”. However, in recent times sales and marketing have evolved and have interwoven to become a different beast which requires a different approach. The terminology we use for marketing, is the nice fluffy stuff designed to build relationships and trust. We ‘give advice’, ‘build content’, help . . .

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Heighten Your Profile & Engagement, by Nick Elston

29/06/2016
See what I did there? H.Y.P.E. For me, that’s what it’s all about on Social Media. The world is watching. Well, at least they are when they know you exist. One of the best pieces of advice that I was ever given when starting out on Social Media is “Whatever you want to achieve, you need to build an audience”. (Thanks Stefan Thomas!) This sounds simple – but actually when you . . .

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What is the point in corporate video? By Liam Bauckham, Clear As Day Productions

21/06/2016
The term “corporate video” is often used as a catchall term for B2B and B2C video. In this instance I am using it in its true sense being a video that captures a corporate image. More specifically the types of videos that showcase Bob’s appliances LTD. They usually contain a few talking heads, office/factory shots, non innon-intrusive with a company logo at the end.   Wha . . .

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How we find the best subject line for your business

15/06/2016
Who has time to read all their emails? With 69% of us consigning emails to the spam folder based solely on subject lines, not many of us. We spend a fraction of a second evaluating the subject line in our inbox and if it doesn't immediately grab our attention, we’ll move on to the next one. To give your marketing email the best chance of being opened and read, a good subject . . .

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Analytics you can measure through email marketing

08/06/2016
It’s a question as old as business itself: how well do you know your customers?   Any company worth their weight will argue that they know their customers inside and out, and consistently deliver the products and service they demand. That said, even those with marketing strategies centred around their target buyers often lose sight of the individuals that make up that group of cus . . .

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What can an accountant do for me?

02/06/2016
Whether you run your own business, or want to sort out your personal affairs, there are many ways you can benefit from the services of a good accountant.   What a good accountant can do for business owners Whether you are just setting up your business or thinking of expansion, there are reasons for seeking help from an accountant at different times throughout your company's growth. . . .

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9 Tips to Burglar Proof Your Home In Bristol

01/06/2016
Sadly, most homeowners and apartment dwellers in Bristol and the rest of the UK don’t think about home security until it is too late. Yet if you are serious about protecting yourself and your family, that has to start with your home. There is no need to lock it down like Fort Knox (unless you do happen to have a stock pile of gold) but some basic tactics will go a long way to giving you and . . .

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What to look for when hiring an SEO expert

27/05/2016
Search engine optimisation, or SEO, is pivotal to the success of your brand. By achieving higher search rankings, your visibility improves, encouraging more traffic to your website, and potentially higher sales. This may sound simple enough, but mastering the art of effective SEO takes time and skill. If you have neither of these in abundance, hiring an SEO expert maybe your best option. But, w . . .

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Online or offline: where to advertise?

27/05/2016
Like many other industries in the 21st century, advertising is spread across a vast spectrum of platforms covering both the physical and digital realms. In the former, there are more traditional methods of communicating with potential customers, such as billboards, newspaper adverts and leaflets. Essentially, if anything can be produced as a physical object - or if the message is produced on on . . .

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