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Guest Blog: When to shoot yourself, by Liam Bauckham

Guest Blog: When to shoot yourself, by Liam Bauckham
04/10/2016
With the advent of the smartphone, most of us carry a fairly decent video camera in our pockets so it is no surprise that small businesses opt to shoot video themselves. The aim of this article isn't to dismiss self-shooting but to offer advice on when is best to shoot it yourself and when it’s best to call in help. So when is a good time to shoot it yourself? Self-shot video will alw . . .

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What does Brexit mean for UK house prices?

What does Brexit mean for UK house prices?
30/09/2016
Now that the dust is starting to settle over the historic decision for the United Kingdom to leave the E.U., we property and economic geeks thought we would take some time to look at the possible positive and negative effects of Brexit on UK house prices. As economists focused on the UK property market, we found this very interesting. And we are not the only ones – we also noticed a sudde . . .

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What you can learn about your customers from email marketing

What you can learn about your customers from email marketing
28/09/2016
Email campaigns are a great way to engage with customers and develop a relationship with prospects. A regular, targeted feed of relevant and useful information works really well in the B2B environment. Although creative planning and implementation takes time, email marketing provides valuable audience insight which can be used to create better content and results. Here's what you can learn abo . . .

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Positioning yourself as an authority via email marketing

Positioning yourself as an authority via email marketing
28/09/2016
Authority. Expertise. Leadership. Call it what you will; in business, reputation matters. Being seen as an authority within your field will leave you head and shoulders above your competitors.   Authority marketing is the process of positioning yourself as the leader in your marketplace by demonstrating your industry knowledge. It allows your business to amplify its message, convert pro . . .

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Why local directories mean big scale results

Why local directories mean big scale results
31/08/2016
Your potential customers are all around you, and with the advent of the internet, the emphasis seems to be on transforming your business so that people from all over the world can access it. How about people who live near you, though? Introducing yourself to your local community is a great opportunity to build face-to-face links with people who can make a real difference to you and your business. . . .

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Guest Blog: Burning bridges, by Nick Elston

Guest Blog: Burning bridges, by Nick Elston
31/08/2016
For those people who know me – or have heard many of my Speaking Engagements – a common theme is to title my talk, no matter the subject – with the title of a Country Music song. Yes, I am an odd bloke! But, the reason why I do this is because it forms a strong emotional connection between my mind and the content of my talk.For me, Country Music is what I have grown up with . . .

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Do's and don't's: what we've learned from 3 years of email marketing

Do's and don't's: what we've learned from 3 years of email marketing
24/08/2016
oon, we’ll be blowing out the candles on our third birthday cake. What better way to celebrate than by sharing our top email marketing tips, to help you connect with leads and create long-lasting customer loyalty? Let us give the gift of experience with this list of do’s and don’t’s for a quality campaign. Rather listen while you work? Click the link above! 1. Put the . . .

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Make sure your electrician is on the ‘competent person electrical register’

Make sure your electrician is on the ‘competent person electrical register’
23/08/2016
When choosing an electrician to carry out work on your home – whether it's to fix a single light switch or to overhaul all of your electricals, from fuse box to thermostat – make sure they are registered.  It's easy to overlook checking up on an electrician where they have been recommended by a friend or relative. We're sometimes so inclined to trust our loved ones . . .

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Optimus Chiropractic & Physiotherapy Low Back Pain:

Optimus Chiropractic & Physiotherapy Low Back Pain:
19/08/2016
80% of us at some point will suffer from low back pain. It is in the top 3 causes of time off work and visits to the doctor. Three common contributors to causing back pain are: Sitting in a slumped posture. Bending and lifting without a straight back. Weakness due to sedantry lifestyle. At Optimus we spend a lot of time managing patients in a lot of pain. Generally the best ad . . .

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Inside Marc's Head - what do you think of when you think about marketing?

Inside Marc's Head - what do you think of when you think about marketing?
17/08/2016
Marketing means different things to different people and there are endless definitions and interpretations, as well as countless opinions on the best way to do it. But what do you think of when you hear the term marketing? Does your mind switch to oh no another brand is trying to get me to part with my money, or do you feel as though you are bombarded by marketing and it’s a mess you need . . .

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Edison ford
Edison ford
Chipping Sodbury Motor company

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